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“Writing is like putting together Ikea furniture. There’s a right way to do it, but nobody knows what it is.”

-Paulette Perhach


Websites Written


Paid articles published


Average reads per client/month

Idea Booth

As the Head Editor for a visionary digital creative think tank, I was responsible for managing client relations, quick project turnaround times, and a team of experienced writers from the Chicago area. Our writing contibuted to Idea Booth’s award-winning content.

United Nations Association of Chicago

As the Communications Director for the United Nations Association of Chicago, I am responsible for all external communications, website development, and copy for all branded formal and informal marketing and communication material. Plus I make it interesting!


Examples of personal branding for executives and senior managers of IdeaBooth, Datum Alloys, BBMC, Paramount Bank, and Chicago Tribune, published on Medium, Inc., LinkedIn, and Huffington Post.


A series of interviews for the University of Utah’s Bench-to-Bedside program required complicated medical concepts to be condensed into easy-to-understand blog posts.

The House

A brand new concept for ACT prep and student performance. I helped craft the brand deck and launch campaign for The House



A medical devices company needed promo videos for new products, including endoscopy equipment, updated webpages for existing offerings, and social content for multiple business departments.


As the marketing content writer for RRD, I was responsible for writing and editing content for the company blog, executive articles, thought leadership, email campaigns, press releases, physical and digital marketing collateral, and everything else that needed words.

Datum Alloys

Datum Alloys, a multi-national technology company, needed a new website, new branding, and weekly content published online focused on tech, finance, and policy.


Idea Kitchen

Both national chains, Michelin Star chefs, and Chicago startups needed the eye-popping advertising only Idea Kitchen could bring. I helped craft social copy and website branding for all.


A-Z Animals

As a staff writer for A-Z Animals, I craft SEO-focused content on a variety of timely and relevant content from science, nature, and more.

Ry Fry Group

Ry Fry Group leads the home-based-business industry with its On-Demand RFG Training Platform, LV Coaching. Ry Fry needed inspirational, educational, and memorable speeches from five minutes to an hour for events in North Carolina and Barcelona.


Samples of articles ghostwritten for publications, for the purpose of promoting a particular brand, idea, or personality. Articles have been published on Inc., Huffington Post, and others.


Website copy for a new, exciting axe-throwing business required writing to engage new customers, and generate buzz following launch.


A new website, pitch deck, and launch strategy, directed toward investors, highlighting the technology, and the opportunity for new solar-powered innovation in India.



A company offering online data science and coding bootcamps needed three weekly blog posts optimized for SEO to compete against similar courses. Posts included career advice and industry insights.



Working closely with advertising visionaries Ron Gibori and Mark Beeching, I helped write and craft messaging for Blinding Glimpse of the Obvious


Big Red

Copy for a revolutionary marketing and branding agency, explaining the origin of the name, company history, and setting the tone for the site.


An innovative new company needed a brand new website and promotional materials in digital and physical forms for schools and businesses. They needed it to be persuasive, descriptive, and (most importantly) fun.


A financial services company needed to hit the ground running by convincing high-profile banks and investors to fund them. They wanted to stand out while presenting a safe and reliable investment opportunity.


Contracted for two weeks, I worked with the client’s advertising agency to create a new tagline and marketing campaign for a new communications cloud software system. Out of hundreds of options, the client selected my campaign and ran it with success. Collateral included articles and case studies.

Catalyst Game Labs

As an editor on retainer, I review, revise, and improve full-length novels, game manuals, and play systems set in the Shadowrun universe. From inception to publication I ensure the printed word is not only correct, but engaging.


An online sales training and coaching service needed weekly blog posts to maximize their SEO. Most topic revolved around advice and career insights for college admissions officers and management.

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